What Is The Art Of Alcohol

The Art of Alcohol is a first-of-its-kind celebration of culture, craftsmanship, and community — all through the lens of wine, spirits, beer, non-alcoholic and elevated experiences. Taking place June 14th under the iconic Gateway Arch at Kiener Plaza in St. Louis, this day-long event brings together craft brands, creators, and curious sippers for tastings, live demos, music, immersive brand activations, and more. Backed by leading local organizations like Explore St. Louis and the Gateway Arch Foundation, it’s more than a tasting event — it’s a toast to innovation, inclusion, and the vibrant beverage scene in the Midwest.

In addition to Saturday’s main event, The Art of Alcohol has curated a full weekend of experiences you won’t want to miss.

Friday kicks off with guest check-in at the rooftop of Live! by Loews, where you’ll mingle to the soulful vinyl sounds of DJ vThom and witness Crafted & Crowned: Battle of the Bartenders — a head-to-head competition featuring some of St. Louis’s top mixologists. From there, we’ll head to Sophie’s Artist Lounge, where the one and only Jermaine Stone, The Wolf of Wine, will guide us through Terroir Tapes — an unforgettable exploration of wine and hip hop culture.

Saturday begins with a moment of calm, sponsored by Ruby Jean’s Juicery. Whether you choose a 50-minute yoga session or a community run, you’ll start the day grounded and refreshed. Then it’s on to the Grand Tasting — a full day of food demos, breakout sessions, live music, and curated sips.

We’ll close out the weekend with a bang at the Wine & Braai: South African Garden Party. Expect vibrant Amapiano beats, bold wines, and an authentic South African grill experience hosted by the NuWave Collective. Oh—and yes, there will be a Jollof Bar.

🎟️ Grab your ticket today and be part of this unforgettable inaugural weekend!

Why St. Louis

Because St. Louis, the city we hold so close to our hearts, deserves this love letter in recognition of all she’s given us. From being home to the King of Beer to establishing the first AVA in the country, St. Louis has a rich and storied connection to the world of spirits and wine.

It was here that Uncle Nearest and Jack Daniels found refuge during Prohibition, and it’s a city that continues to birth legends—past, present, and future. St. Louis is far more than a “flyover city”; it’s a cultural hub with a legacy worth celebrating. This event is our tribute to her undeniable spirit.